I recently came across a post on Instagram, which made me think twice about the power of branding...
With images of lovely food, country lanes and beautiful branding ...it had me hooked, I wanted to find out more! So, with a little research, I found out that sadly this project is not reality - not yet anyway! Michael @thewinfieldestate is living the dream, by posting images of locally sourced food whilst learning about what is needed in order to fulfil a way of life that he hopes to achieve - one that is rooted in sustainable food and farming. I thought this was great, we all know that telling stories through the medium of social media, can be a powerful one, and I'm sure we are all aware that social media is not always based in everyday reality with only the best bits on display, but I hadn't really given much thought to how social media, Instagram in this case, can be used like a vision board in real time to build a brand that doesn't actually exist except in someone's imagination. So, I'm looking forward and curious to find out how this story unfolds and whether the dream becomes a reality. I really hope it does...
The relevance of the pear illustration? Well, it was a post about maple-baked pears with toasted granola and Mascarpone which first caught my attention... I maybe need to work on a more realistic example of pears, but for now, you could say I'm living the dream creating something from nothing!
In this space which has no ceilings, walls or doors... I would like to invite you in, and share with you some of the simple things in life which help to inspire my illustration work, from music to the places and spaces we call home...